Having a modern website is essential to competing in today's market. It may have taken buyers who were set in their ways longer to become comfortable with purchasing on the web, or simply relying on the web. But that's over now. Buyers are here, and there are more coming. Are you using the web in the best way possible? Can customers find you in a google search? Does your brand exist on Facebook? Twitter? They need to, because buyers live there. Social media is new to everyone, and all of us need take advantage of it's impact.